Modrophenia explores the modern day 'Mod' consumer. Based on an interview and day in the life task of our target consumer and inspiration from current SS17/18 the Mod style is reinvented with an injection of bold, punchy, contrasted pinks, yellow and blues. My role in this project consisted as consumer research, make up trends and photographer. The final product consisted as a set of photographs detailing the stylised mod look, a animated consumer profile and patterned collages exploring related consumer product.
Photo shoot mood board.
Photograph taken from shoot
Photograph taken from shoot
Photograph taken from shoot
Photograph taken from shoot
Photograph taken from shoot
Photograph taken from shoot
Photograph taken from shoot
Animated consumer profile relating to key words and products
consumer profile glasses gif
consumer profile camera gif
consumer profile record player gif
